Motion Picture Association of America

1945

Trade association, Author, Publishing company

Founded as the Motion Picture Producers and Distributors of America (MPPDA) in 1922, the Motion Picture Association of America (MPAA) is a film industry trade association which during the 1930s and 1940s promoted a vigorous public relations campaign to provide wholesome movies to the American public and ensure Hollywood’s financial appeal to investors. It created the Production Code Administration (PCA) in 1934 to enforce the Motion Picture Production Code and during World War II formed the Hollywood Victory Committee to support the war effort at home and overseas. In 1946 the committee changed its name to the Hollywood Coordinating Committee and performed charity work until 1957. The MPAA continues to advocate for the film industry.

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