Biography
Saul Bass was an American graphic designer, animator, and director. He founded Saul Bass & Associates in 1946 and co-founded the design firm Bass/Yager and Associates. His animated and graphic title sequences opened numerous feature films from the 1950s through 1990s. Bass worked on several films directed by Alfred Hitchcock, including PSYCHO (1960). Bass also produced and directed animated shorts, live-action documentaries, and television commercials. Many of his corporate logos, for clients such as AT&T, Quaker, and the United Way, have become cultural icons.
